Channel 4 adds CACI geo-targeting data

Channel 4 has added CACI consumer and location data to offer advertisers postcode-level targeting across its advertising inventory.

“Channel 4 has added CACI consumer and location data to offer advertisers postcode-level targeting across its advertising inventory. Its Geo Mapping tool gives brands local audience planning without abandoning broadcaster-safe buying, measurement and creative controls.”

Original reporting: broadbandtvnews.com ↗