Sky agrees ITV acquisition terms

Our top story: Sky has reportedly agreed terms to acquire ITV's broadcast and streaming unit in a one point six billion pound deal.

“Our top story: Sky has reportedly agreed terms to acquire ITV's broadcast and streaming unit in a one point six billion pound deal. Reuters says lawyers are finalising the transaction after talks moved in a positive direction, though the companies have not announced completion. For UK media buyers, the prize is scale across pay TV, free-to-air reach, advertising data and ITVX streaming inventory. The deal would also force regulators to weigh competition, plurality and the future bargaining power of Britain's biggest commercial broadcaster.”

Original reporting: advanced-television.com ↗