Channel 4 takes over sales for 5 and Paramount channels

Channel 4 will become the exclusive advertising sales partner for 5 and several Paramount channels in Britain from twenty twenty-seven.

“Channel 4 will become the exclusive advertising sales partner for 5 and several Paramount channels in Britain from twenty twenty-seven. The agreement consolidates commercial public-service advertising operations, giving buyers a broader portfolio through one sales relationship from twenty twenty-seven.”