JustWatch launches streaming service across fourteen markets

JustWatch is moving beyond programme discovery by launching its own streaming service across fourteen markets in October.

“JustWatch is moving beyond programme discovery by launching its own streaming service across fourteen markets in October. JustWatch TV will span Europe, North America and Australasia, placing viewing directly inside a platform previously built around search and recommendations. The October rollout turns an audience-navigation service into a direct streaming destination, adding another competitor for viewing time and distribution relationships. Its challenge will be converting discovery intent into regular viewing while preserving the broad platform utility that built its existing audience.”