Eighty-five percent of sports fans want better viewing guidance

Gracenote says eighty-five percent of sports fans want home screens to show upcoming events involving their favourite teams and where to watch.

“Gracenote says eighty-five percent of sports fans want home screens to show upcoming events involving their favourite teams and where to watch. Fragmented rights have turned navigation into a retention problem: fans value more choice only when platforms can guide them directly to games.”