YouTube overtakes television viewing in the United States

YouTube has overtaken live television for daily viewing in the United States, according to new consumer research from Attest.

“YouTube has overtaken live television for daily viewing in the United States, according to new consumer research from Attest. Britain is approaching the same tipping point, challenging long-held assumptions about which audiences are moving away from scheduled television. For broadcasters, the shift puts creator video beside traditional channels in the competition for daily attention, advertising and programme discovery. The operational question is no longer whether YouTube resembles television, but how quickly broadcasters adapt distribution and measurement around it.”