audience shift
27 August 2026
Pay television leads viewing in Spain
Spain's combined pay television channels reached a twelve point four percent audience share this month, overtaking every leading free-to-air network.
“Spain's combined pay television channels reached a twelve point four percent audience share this month, overtaking every leading free-to-air network. The shift puts thematic channel bundles ahead of Antena Three and RTVE, signalling how aggregation can still compete with mass-market broadcasting.”Watch the full briefing