AMTC NEWS
Sports rights 12 June 2026

World Cup revenues rise, rights pressure remains

Our lead: Caretta Research expects FIFA World Cup broadcast revenues to hit a record 8.9 billion dollars.

“Our lead: Caretta Research expects FIFA World Cup broadcast revenues to hit a record 8.9 billion dollars. But the same analysis points to a weaker rights market, with values and deal volumes both moving down. For broadcasters, it is a blunt signal: premium sport still scales globally, but the economics are getting harder to price.”
— AMTC News, 12 Jun 2026
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