Sports rights
12 June 2026
World Cup revenues rise, rights pressure remains
Our lead: Caretta Research expects FIFA World Cup broadcast revenues to hit a record 8.9 billion dollars.
“Our lead: Caretta Research expects FIFA World Cup broadcast revenues to hit a record 8.9 billion dollars. But the same analysis points to a weaker rights market, with values and deal volumes both moving down. For broadcasters, it is a blunt signal: premium sport still scales globally, but the economics are getting harder to price.”Watch the full briefing