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AMTC NEWS
Thursday 22 October 2026 2 min 6 stories

AMTC News — 22 Oct 2026 (EN)

Today's briefing: 39% of US households stream live content · Streaming overtakes linear revenue in Germany · Netflix cuts its advertising forecast · Nvidia and EBU advance sovereign cloud standards.

Presented by Amtecco
AMTC News — 22 Oct 2026 (EN)

In this briefing

39% of US households stream live content

39% of US households stream live content

Thirty-nine percent of US internet households now watch live events or sports through an on-demand streaming service, according to Parks Associates.

Streaming overtakes linear revenue in Germany

Streaming overtakes linear revenue in Germany

Streaming is forecast to overtake linear media revenue in Germany during 2026 as the audio and audiovisual market reaches sixteen point three billion euros.

Netflix cuts its advertising forecast

Netflix cuts its advertising forecast

Netflix reported a forty-four percent increase in third-quarter profit, but reduced its advertising forecast and unsettled investors focused on slowing growth.

Nvidia and EBU advance sovereign cloud standards

Nvidia and EBU advance sovereign cloud standards

Nvidia and the European Broadcasting Union are extending their collaboration on sovereign cloud standards for Europe's media and broadcasting sector.

Canon PTZ control joins FOR-A MixBoard

Canon PTZ control joins FOR-A MixBoard

FOR-A has integrated Canon PTZ camera control into MixBoard, including presets, live movement, zoom and tally management from the production switcher.

Audio mixers confront the clarity gap

Audio mixers confront the clarity gap

Audio specialists argue mixes should begin on small speakers, helping dialogue remain clear across phones, televisions and immersive home cinemas.

Full transcript
Streaming is forecast to overtake linear media revenue in Germany during 2026, as the audio and audiovisual market reaches 16.3 billion euros.