Netflix cuts its advertising forecast
22 October 2026
Netflix cuts its advertising forecast
Netflix reported a forty-four percent increase in third-quarter profit, but reduced its advertising forecast and unsettled investors focused on slowing growth.
“Netflix reported a forty-four percent increase in third-quarter profit, but reduced its advertising forecast and unsettled investors focused on slowing growth. The downgrade puts sharper attention on whether the ad-supported tier can turn growing adoption into revenue quickly enough for the streaming leader.”Watch the full briefing