39% of US households stream live content

Thirty-nine percent of US internet households now watch live events or sports through an on-demand streaming service, according to Parks Associates.

“Thirty-nine percent of US internet households now watch live events or sports through an on-demand streaming service, according to Parks Associates. The finding shows streaming platforms moving beyond libraries and originals to become primary gateways for appointment viewing and major live moments. Skinny bundles, sports and news are widening consumer choice, while making discovery increasingly important across a fragmented mix of services. For broadcasters, the shift raises the value of reliable internet distribution, clear programme discovery and flexible rights across every connected screen.”