Streaming overtakes linear revenue in Germany

Streaming is forecast to overtake linear media revenue in Germany during 2026 as the audio and audiovisual market reaches sixteen point three billion euros.

“Streaming is forecast to overtake linear media revenue in Germany during 2026 as the audio and audiovisual market reaches sixteen point three billion euros. The market is expected to grow one point eight percent, with streaming supplying the increase while television and radio advertising remain under pressure.”